Hollister Girls CAD Design
During my summer internship at Abercrombie and Fitch I worked on the Hollister Girls CAD team. In addition to helping my team and creating prints that are being sold in stores, I also had the opportunity to complete and present a personal project. I developed a series of prints for Hollister's Cali Sport. Working from vintage and vendor prints I used Kaledo software to clean up scanned art work and put into proper repeat. I worked from the established Summer 2017 color palette so that pieces would sit well with other pieces in stores. There is a huge market for activewear and what helps to distinguish one company from another is through creating prints that people are excited to wear.
Embroidery design I developed during my internship is now being sold at Hollister stores and online